START UPS AND SOLOPRENEURS
We partner with business owners at every stage of their journey
Every successful business is built on robust systems, effective teams, and insightful marketing. At Catalyst, we guide you through refining these crucial areas to ensure your business not only succeeds but thrives—allowing you to enjoy the life you've worked hard to achieve.
Building a Foundation for Growth
At Catalyst, your business is the hero of the story, and my role is to help you unlock its full potential. There is no one-size-fits-all solution to businesses problem in their early stages. A course or coaching when people are not with you implementing their ‘suggestions’ is not going to work because soon enough the pressure of your daily operations will bring back old habits.
I dive deep into understanding your business, then craft strategies that deliver the most significant impact.
Whether you’re looking to overhaul your strategy, refine your systems, implement paid marketing, launch a new product or service, or set up a metrics and analytics dashboard, I’ll be by your side, creating and implementing a tailored action plan that fits your specific needs.
What makes Catalyst different? I don’t just hand you a strategy; I don’t just tell you or show you what to do; I roll up my sleeves and work with you to make sure it’s successfully implemented.
If you’re wondering how I can be so confident in the right approach for your business, it’s because I’ve been where you are. With a background in chemical engineering, a graduate diploma in marketing, an MBA, a career spanning three continents, multi national companies, and over 15 years as the COO of a small business, I’ve helped businesses grow and thrive.
I understand the challenges you face because I’ve lived them. My strategies are practical, proven, and designed to work for you. I’m here to offer you the hands-on help and advice you need, treating your business with the same care and commitment as if it were my own.
Let’s make your vision a reality together.
You have tried trial and error until now
does this sound like you?
You feel overwhelmed and burnt out from juggling multiple tasks 24/7. You wonder how to find even more time to dedicate to business strategy and growth. It’s challenging to maintain focus amidst the daily demands of running your business.
You feel you are running your business by default, with an unclear business strategy. You are unsure where to invest your precious time and resources for high-impact results.
You feel you read all the books, participate in Facebook groups, enroll in the latest guru internet course and yet you fall back into old habits when the demands of the business come knocking again. You are frustrated with generic advice, ineffective strategies that aren’t generating the results you expected.
You feel you have reached a stage where you understand that your business can't continue to grow unless you grow as a business owner. You feel you hit a plateau. Your business is not growing as fast as you’d like or growth pains are slowing you down.
Mode 1: Growth Implementation Program
Mode 1 is tailored for startups and small businesses that are breaking even or making a small profit, typically run by solopreneurs or small teams where individuals cover multiple roles. The objective is to help these businesses clarify their vision, set achievable milestones to grow their client base and profitability and create an action plan that will move the business forward.
Deliverables are kept simple and accessible, including a clear vision statement, basic Objectives and Key Results (OKRs), straightforward action plans, and simple performance tracking tools like spreadsheets or basic project management software (e.g., Trello, Asana).
The level of support is hands-on, guiding clients through each step to establish foundational systems without overwhelming them.
Team involvement is minimal, often limited to the owner and key team members, ensuring that processes are manageable and appropriate for the business’s current size and resources.
Simplified deliverables suitable for businesses new to structured planning.
Hands-on guidance to set up foundational systems.
Introduction to basic tools (e.g., Trello, Asana and simple spreadsheets).
Growth in client base and initial profitability.
Involvement may be limited to the owner and key team members.
90 days
Implementation process and deliverables
Clarify the Business Vision and Goal Setting
Objective: Help clients articulate a clear business vision and set achievable milestones.
Deliverables:
🗹 Vision Statement Document: A concise statement capturing the company’s long-term aspirations.
🗹 Milestone Plan: A list of short-term and long-term goals to reach the vision.
🗹 Session Notes: Summaries of discussions and exercises completed.
Objective and Key Result (OKR) Development
Objective: Translate milestones into specific, measurable objectives and key results.
Deliverables:
🗹 OKR Framework: A simple template tailored to the client’s needs.
🗹 Defined Objectives: 3-5 clear objectives aligned with the vision.
🗹 Key Results: 1-3 measurable outcomes per objective.
🗹 OKR Tracking Sheet: A basic spreadsheet for monitoring progress.
Action Planning and Task Management
Objective: Develop a practical action plan with manageable tasks.
Deliverables:
🗹 Action Plan Document: A breakdown of tasks required to achieve each key result.
🗹 Task Assignment List: Who is responsible for each task and the deadlines.
🗹 Introduction to Tools: Guidance on using simple project management tools like Asana.
🗹 Task Management Guidelines: Best practices for staying organized and on track.
Performance Tracking and Review
Objective: Implement a basic system for monitoring progress and adjusting plans.
Deliverables:
🗹 Performance Tracking Template: A straightforward method for recording progress (e.g., a weekly checklist).
🗹 Review Schedule: A plan for regular check-ins (e.g., weekly meetings).
🗹 Progress Reports: Simple reports generated during review meetings.
🗹 Scoring System Overview: Instructions on using the workbook’s scoring system.
Add on Services
We also offer additional services addressing other aspects of your business that contribute to growth and success. These add-ons allow you to choose areas where you need the most assistance.
Frquently asked questions
Here we address some of the most common concerns that business owners have when considering our Mode 1 program.
From understanding the cost to knowing how this program will fit into your busy schedule, these answers will help clarify why Mode 1 is designed to support your unique business journey and set you up for sustainable growth.
It's true that client acquisition is crucial, especially for startups and small businesses. However, focusing solely on immediate client acquisition without solid underlying systems can lead to unsustainable growth. Catalyst's Mode 1 addresses this directly by helping businesses establish a strong foundation for long-term, efficient, and organic client acquisition. The same way you would invest in tools needed to run your business, this is an investment in creating the necessary systems and operations to attract clients more effectively in the long run.
In the early stages of running a business, it’s easy to fall into the trap of chasing shiny objects—whether it’s the latest Instagram trend or what other businesses around you are doing. This often leads to trial and error, which can drain time, energy, and resources without any real progress toward your long-term vision.
Mode 1 helps you move past this reactive approach by focusing on creating a clear vision and a strategic plan tailored specifically to your business. We work with you to define your business vision, set achievable milestones, and break them down into manageable objectives. Instead of following external trends, you’ll make decisions based on real data and feedback from your own business.
This targeted, hands-on approach keeps you focused on what will truly drive your business forward—helping you avoid unnecessary distractions and ensuring every decision contributes to your long-term success
Many programs offer strategies, tactics and information without implementation support. Catalyst's Mode 1 is different. We provide hands-on guidance throughout the entire process, ensuring you understand and implement each step. We don't just tell you what to do; we work alongside you to build foundational systems and drive tangible results.
We understand that your time is valuable, especially as a startup or small business owner. Mode 1 delivers simple, accessible tools and strategies, like basic OKRs, straightforward action plans, and easy-to-use performance tracking through spreadsheets or basic project management software. We'll guide you through each step, ensuring the process is manageable alongside your existing workload.And rememeber - we will be doing the work with you too.
Mode 1 focuses on achieving short-term goals. While the exact time frame for results varies depending on your specific business and goals, the program is designed to deliver a clear action plan and establish foundational systems from day one. This enables you to start tracking progress and witnessing improvements in your business operations and performance quickly.
Absolutely! Mode 1 is designed for startups and small businesses, including solopreneurs and small teams. The program recognises that resources are limited in the early stages. We tailor our approach to your specific team size, ensuring that processes are manageable and appropriate. Often, involvement is limited to the owner and key team members.
Each business is unique because each owner brings their own vision, goals, and challenges to the table. This is why a one-size-fits-all, generic online training often falls short of delivering the results you're looking for. There are simply too many variables to consider when it comes to building a strategy that works specifically for your business.
Our Mode 1 program is designed to address these individual factors. We work closely with you to create a tailored plan that takes into account your specific goals, time, and budget constraints. This hands-on, personalised approach ensures you're not wasting time or money on methods that don’t apply to your business.
As for the cost, we’ll work together to find a solution that fits within your financial limits while delivering the best possible results.
Is this program right for you?
Yes, if
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You are bogged down by daily operations and looking for effective ways to streamline processes and free up your time.
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You desire a business that can run efficiently without your constant involvement, increasing its value and allowing for personal freedom.
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You are prepared to dedicate time and effort over the next 90 days to implement changes that will transform your business.
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You are willing to adopt new methodologies and tools to achieve your goals
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You are eager to scale your business, increase profitability, and expand market presence.
No, if
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You prefer total control and resist external insights that challenge your methods
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Financial constraints limit your ability to invest in necessary high-level consulting
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You are not open to adopting new systems, tools, or methodologies.
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You lack commitment to the coaching process, expecting results without active participation.
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You are an employee or manager without the authority to implement strategic changes in the business.
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Your business is in the very early stages, without existing operations.
From Vision To Value
A step-by-step guide for small business and solopreneurs to turn vision into action
You know that feeling when you’re driving somewhere new without a GPS? You can easily get lost and waste time which is frustrating… This guide will give you the clarity and direction you need to make meaningful progress today, by helping you quickly identify and prioritise key activities that you should be focusing on to build a business that runs and grows without you.
Spend 30 minutes with this guide, and you’ll have a clearer path to success.
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